Wednesday 30 July 2014

POTENTIAL WAY WE CAN USE TO GROW THE ECONOMY

File: photos of actors and actresses: Film industry has not been exploited in Kenya.
 POTENTIAL WAY TO GROW THE ECONOMY
There is no other magic of growing the economy  in a country other than to utilize the natural resources available and to use the natural talents we have to employ ourselves and assist our government by paying more taxes.
The are several untapped source of employment in Kenya, but I can single out only one area we seem reluctant to invest in. The government has never thought of building one institution to train the guys who are best in this area.
I am talking about film making industries. Several countries around the world have invested much in opening up institutions which train actors and actresses  and several people have invested in this very lucrative business_ film industry.
Most people know much about Hollywood Movies (based in Los Angeles, California in the United States), the Bollywood Movies ( based in India), the Nollywood Movies (based in Nigeria) and many others, but many people do not know that our neigbouring country, Tanzania, also has a movie industry known as Swahiliwood Bongo Cinema. This film making industry in Tanzania has generated much revenue to Tanzanian government accounting up to 7% of the all revenue generated annually.
Nigeria has recently  overtaken South Africa as Africa's largest economy with the Nollywood film industry accounting up to 1.3% of the total output. The Nigerians film makers can sell their products around the world majorly in European countries who like to watch and learn more on African culture which is highly portrayed in Nollywood movies. Their movies are not only bought in large number in Europe but they are also liked and sell in large number in Africa.
The are many movie celebrities from Africa especially Kenya we love to watch and hear, but we have never thought of owning even one film industry which sells films to the local people in Kenya.
Starting a movie industry is tantamount to starting a television station. We currently have about eight television stations in Kenya. If the owners of these stations decide to have a film making industry, then they can make a lot of money since films sell around the world unlike even a local television stations  which mainly generate money from advertisements.
The government together with few tycoons we have in Kenya should thing of investing in this industry for us to resuscitate the already exacerbating economy.

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